This module will build your understanding of digital marketing theory and how to apply it in real situations. You'll learn how to critically evaluate digital tools while creating both a digital marketing plan and a social media campaign strategy.
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Duration
1 year
Start
September 2026
Delivery
In-person
Learn to combine creativity, data and strategy to connect brands with digital audiences. This course is CIM and IDM accredited, which means it meets global professional standards and gives you access to recognised digital marketing certifications
Why study with us
- Graduate from an industry-recognised MSc accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM).
- Earn digital micro-credentials from Microsoft, Google, and LinkedIn, strengthening your professional portfolio and career prospects in data-driven, creative, and strategic marketing.
- Engage with experts and research through the Centre for Business Futures, exploring digital strategy, consumer behaviour, and communication shaping future marketing practice.
Interested?
What you'll do
- Work on live campaigns and consultancy projects that develop your ability to combine analytics, creativity, and strategy in solving real business challenges.
- Study AI, automation, and analytics to understand how technology drives marketing performance, customer engagement, and innovation.
- Develop advanced skills in digital planning, content strategy, and brand storytelling, supported by data interpretation and ethical leadership.
Modules
Every effort has been made to ensure the accuracy of our published course information. However, our programmes are subject to ongoing review and development. Changing circumstances may cause alteration to, or the cancellation of, courses. Changes may be necessary to comply with the requirements of accrediting bodies or revisions to subject benchmarks statements. We may also make changes to keep courses updated and contemporary, or as a result of student feedback. We reserve the right to make variations if we consider such action to be necessary or in the best interests of students.
Accreditations
Academic expertise
Dr Nadia Rattoo
Senior Lecturer in Digital Marketing
SM
Shabaz Ali Mahmood
Lecturer in Digital Marketing
TS
Tom Stables
Lecturer in Digital Marketing
Dr Candan Celik Elmer
Senior Lecturer
Future careers in digital marketing
The MSc Digital Marketing prepares you for leadership and strategic roles in digital marketing across sectors. You’ll graduate ready to plan, implement, and evaluate strategies that drive growth and innovation.
Entry requirements
Minimum qualifications:
- Applicants would normally have a first degree at Honours Classification 2:2 or above in a related discipline
- Candidates with professional qualifications and/or work experience are considered on a case-by-case basis and may be asked to attend a 45-minute interview to discuss their background and interest in the course
- For students where English is not their first language, a score of at least 6.5 on IELTS or equivalent
- For applicants wishing to join the programme with L7 Postgraduate Diploma are required to take 120 credits.
Fees and funding
2025/26
UK
Full-time£9,450
International
Full-time£17,900
2026/27
UK tuition fees for 2026/27 have not yet been set. The fees shown are for guidance only.
UK
Full-time£10,000
International
Full-time£19.250
Scholarships and bursaries
We offer many scholarships, bursaries and funds to support you during your studies. Select your country or region to see if you are eligible and how to apply.
Rice-Jones Charitable Trust Postgraduate Law Scholarship
The Rice-Jones Charitable Trust scholarship will cover the tuition fee of a postgraduate course for a student who can demonstrate academic promise, commitment to the legal profession and financial need.
Find out more about Rice-Jones Charitable Trust Postgraduate Law ScholarshipSports scholarships
We offer student athletes support and opportunities for their playing careers whilst they study a high-quality degree.
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Interested?
This course is delivered by the School of Business
For information on possible changes to course information, see our essential and important course information
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