Digital Marketing

You'll learn about websites and develop content strategies for both inbound and outbound marketing campaigns. You'll consider SEO best practice to increase website visibility. You'll also apply UX principles to enhance the customer journey. Explore marketing automation tools and CRM systems across various channels, including email, mobile, print and offline marketing strategies.

Explore digital marketing principles, consumer behaviour and data-driven strategies. You'll analyse consumer behaviour patterns to develop customer-centric marketing strategies. Learn to use effective communication techniques to achieve objectives in a digital-first world.

You'll explore what it means to be a marketing student. Understand basic marketing principles and the role of marketing in organisations. Develop key academic skills and digital literacy to improve your performance.

Investigate social enterprise opportunities and case studies. You'll work in groups to develop ideas for a local social enterprise. You'll also plan how to run it, which may include marketing, finance, management, people and operations.

You'll learn how data-driven insights, analytics tools and emerging technology can support effective decision-making in marketing. Explore how artificial intelligence (AI), prompt engineering and marketing automation can improve campaign performance. Develop data-informed marketing strategies to align with organisational objectives.

You'll work as part of an interdisciplinary team to manage a real-world business project. Gain skills in analysis, evidence-based decision making, solution finding and project management. You'll develop a proposition that has a positive impact on global contexts, such as people, cultures, climate, and economics. You'll then pitch this to a real-world business client.

You'll learn how to create effective digital advertising and social media strategies. You'll develop organic and paid digital marketing campaigns that align with business goals. You'll also explore Search Engine Marketing (SEM and SEO) techniques to create, track, and optimise campaign performance using data analytics tools.

Develop analytical, cognitive and problem-solving skills for marketing. You'll analyse a range of academic and non-academic sources, and develop critical thinking skills. You'll use problem-solving strategies to respond to current issues in marketing. You'll also develop and articulate your career goals using personal development tools.

Explore global branding strategies and evaluate their effectiveness across different cultural, social and economic contexts. You'll assess the impact of globalisation on branding and consumer decision-making. You'll create culturally responsive branding solutions for international markets. You'll also explore neuromarketing, helping to understand consumer behaviour and its implications for brand strategy.

You'll analyse current business issues and generate solutions. Develop your own leadership style, focusing on collaborative practice. You'll design comprehensive marketing plans, which align with organisational goals. You'll implement, evaluate and continuously improve marketing strategies using performance metrics and critical reflection.

In this module you'll explore a specialist subject area of your choosing. You'll be equipped with the skills, knowledge and support to conduct in depth research. You'll explore how you can use primary and/or secondary data to gain specific insights. You'll also be able to tailor your research interests to your career aspirations and/or further academic study.

Generate innovative, inclusive and responsible business ideas aligned with the UN Sustainable Development Goals. You'll analyse markets to assess the feasibility of new initiatives, considering both commercial and ethical dimensions. You'll design a viable business plan that integrates financial, operational and corporate social responsibility (CSR) strategies.

You'll develop and evidence your leadership skills. You'll identify self-development opportunities by analysing your current skillset. This may include part time work, business involvement, volunteering or caring responsibilities. Enhance your learning beyond university work, through micro-internships and microcredentials.

You'll consider what the future of business may look like and develop your capacity for business transformation. You will identify opportunities to develop by reflecting on your current skillset. You'll also consider industry needs and enhance your CV with internships and microcredentials.

You'll develop the skills you need as an entrepreneur to launch your own business venture. You'll reflect on what you’ve learned - both at university and beyond. You'll identify ways to develop and showcase your abilities. This includes earning microcredentials.