Business & Tourism

We’ll help you get off to the best possible start at university by guiding you through what it means to study Business and Tourism. Along the way, you’ll develop essential academic and digital skills that will support your success both now and in the future. You’ll also have the chance to discover an inspirational or leading author in your area of interest within tourism.

You'll explore the key functions within a business organisation - marketing, operations, human resources and finance - and how they work together. You'll learn about the importance of stakeholders and stakeholder relationships.

You’ll explore the boundaries of tourism and how they affect the way people move around the world. You’ll also dive into current trends in specialist tourism, gaining a deeper understanding of what’s happening in the industry today. As part of this, you’ll develop your critical thinking and communication skills, learning how to challenge traditional ideas about tourism and present alternative perspectives.

Investigate social enterprise opportunities and case studies. You'll work in groups to develop ideas for a local social enterprise. You'll also plan how to run it, which may include marketing, finance, management, people and operations.

You'll work as part of an interdisciplinary team to manage a real-world business project. Gain skills in analysis, evidence-based decision making, solution finding and project management. You'll develop a proposition that has a positive impact on global contexts, such as people, cultures, climate, and economics. You'll then pitch this to a real-world business client.

In this module you'll build the analytical, strategic and practical skills to enable evidence-driven decisions in business. You'll learn to communicate data findings within a business context effectively. You'll also recognise the importance of data privacy, data security and ethical practices in data analysis.

In this module, you’ll build your analytical, cognitive, and problem-solving skills in the context of business and tourism. You’ll improve your academic skills by working with different types of sources, including both formal research and everyday reading materials.You’ll also sharpen your critical thinking by learning how to respond to evidence and draw well-reasoned conclusions.

You’ll learn the basics of ethics and how the tourism industry stays strong during difficult economic times. You’ll look at real-world examples of crisis management from around the world and explore how tourism and destinations can be both fragile and resilient, from the past to the future. You’ll also learn key crisis management strategies and how to spot and make the most of new opportunities in the industry.

You’ll start building strategic thinking and leadership skills, with a strong focus on working well with others. As you explore current business challenges, you’ll come up with ideas and practical solutions. You’ll also develop your own leadership style, with a focus on teamwork and being ready for the workplace.

You’ll explore the latest tech-driven trends shaping the future of tourism and learn how smart tourism is used to manage destinations more effectively. You’ll also get hands-on experience by creating your own virtual tour.

In this module you'll explore a specialist subject area of your choosing. You'll be equipped with the skills, knowledge and support to conduct in depth research. You'll explore how you can use primary and/or secondary data to gain specific insights. You'll also be able to tailor your research interests to your career aspirations and/or further academic study.

Generate innovative, inclusive and responsible business ideas aligned with the UN Sustainable Development Goals. You'll analyse markets to assess the feasibility of new initiatives, considering both commercial and ethical dimensions. You'll design a viable business plan that integrates financial, operational and corporate social responsibility (CSR) strategies.

You'll develop and evidence your leadership skills. You'll identify self-development opportunities by analysing your current skillset. This may include part time work, business involvement, volunteering or caring responsibilities. Enhance your learning beyond university work, through micro-internships and microcredentials.

You'll consider what the future of business may look like and develop your capacity for business transformation. You will identify opportunities to develop by reflecting on your current skillset. You'll also consider industry needs and enhance your CV with internships and microcredentials.

You'll develop the skills you need as an entrepreneur to launch your own business venture. You'll reflect on what you’ve learned - both at university and beyond. You'll identify ways to develop and showcase your abilities. This includes earning microcredentials.