On this course, you'll learn how to use AI tools effectively to simplify operations, cut costs, boost business growth and stay ahead of competitors.
Why study with us
- Learn how to integrate AI tools directly into your business processes for immediate results.
- Discover AI solutions designed to cut operational costs and optimise resource allocation.
- Explore ways to utilise AI for market analysis, customer engagement, and to gain a competitive advantage.
Course overview
On this course you'll gain insights from an AI expert with real-world experience in applying AI in various industries. You'll learn and gain an understanding of AI and its impact on SMEs. You'll also learn about real-world examples of successful AI implementation.
The course will also give you the opportunity to take a deep dive into AI tools through hands-on sessions. You'll also carry out practical exercises in the workshop to apply these in your business context. There will also be the opportunity to ask questions and network with peers and academics.
Key AI tools covered:
- Chatbots and Virtual Assistants
- Customer Relationship Management (CRM) Systems with AI Integration Divisional Manager
- Gamma
- Capcut
- Canva
Course information
Level: Postgraduate
Delivery: Campus
Study mode: In person
Duration: 1 day
Campus: Preston
Fee: £350
Start date: 4 February 2026, 20 April 2026, 6 July 2026, 2 September 2026
This course is delivered by the School of Business
For information on possible changes to course information, see our essential and important course information
You can find regulations and policies relating to student life at the University of Lancashire on our student contract page